michels.
4 PROFESSIONALS
PERSPECTIVES
Every brand, every company, every territory has a story that deserves to be told.
My approach goes beyond simply creating images. I seek to understand what defines you, what motivates you, and what makes you unique, in order to create an authentic visual narrative.
Brand films, institutional projects, tourism or events: I approach each collaboration with the same intention. To create powerful images, build a narrative and give your world a cinematic identity that reflects it.
Because a film shouldn't just show what you do. It should make people feel who you are.
TRACTORIALS IV - OFFICIAL TEASER
To announce their fourth edition, the Tractoriales entrusted me with the creation of a teaser around a strong theme: transmission.
At the center of this story is a little boy, whose gaze and curiosity become the guiding thread of a story focused on agricultural heritage and the generations that follow it.
I wanted to move away from the traditional codes of event video to build a true cinematic narrative, where the staging, the lighting and the rhythm of the editing all contribute to telling a story that goes far beyond an event.
Through this child's perspective, the teaser explores what is passed down over time: gestures, know-how, a passion and a deep attachment to the land.
A project combining storytelling, art direction and production, with the ambition of giving this fourth edition a unique visual identity.
Because some passions are not just learned. They are passed on.
FROM LATOUR-MARLIAC TO THE WATER LIES - LOT-ET-GARONNE TOURISM | TOURISM & CULTURAL PROMOTION CAMPAIGN
To mark the centenary of Claude Monet's death, Tourisme Lot-et-Garonne entrusted me with the production of a film dedicated to the story of Joseph Bory Latour-Marliac, a visionary horticulturist from Temple-sur-Lot, whose botanical creations helped to inspire the painter's famous Water Lilies.
Designed to accompany a major tourism and cultural promotion campaign deployed throughout 2026, the film benefited from wide distribution through the communication channels of Tourisme Lot-et-Garonne, but also at major national events, notably at the International Agricultural Show in Paris.
For this project, I wanted to move beyond the traditional conventions of the travel film by constructing a narrative that intertwines history, botany, and art. The use of light, the compositions, and the transition from black and white to color all contribute to this storytelling, where two forms of creation ultimately converge.
Beyond showcasing a place, the ambition was to tell a little-known story, to reveal the links between a territory and one of the most emblematic works of Impressionism.
A major collaboration for Michels Films, where cinematic writing is put at the service of the heritage, culture and influence of a destination, through a campaign designed to reach a wide audience.
COMPARIN - A STORY OF CRAFTSMANSHIP
Behind every company lies more than just a business. There is a story, people, craftsmanship, and an identity shaped over time.
For COMPARIN, a company specializing in timber framing, roofing, and zinc metalwork, I created a film designed to tell its story, highlight its expertise, and put a face to the people who bring it to life.
My approach was built around a narrative that connects the company's history with the reality of its everyday work. The technical gestures, materials, construction sites, and the people behind them all become part of a single story.
Through composition, lighting, and the rhythm of the edit, I sought to visually capture what defines COMPARIN, beyond the projects it delivers.
A brand film where cinematic storytelling serves to reveal a company's identity, its history, and the craftsmanship at its heart.
LES TRACTORIALES - EDITION 3
For their third edition, Les Tractoriales entrusted me with the production of a film designed to capture the atmosphere of an event celebrating the agricultural world, its traditions, and the people who keep them alive.
A collaboration with the organizers of Les Tractoriales, where filmmaking becomes a way to showcase the event, its authenticity, and the deep connection to an agricultural heritage firmly rooted in the region.
LES COTEAUX LODGES - A COMPARIN PROJECT
After telling the story of COMPARIN and its craftsmanship, this project gave me the opportunity to explore another side of the company's work: bringing an architectural vision to life.
With Les Coteaux Lodges, the goal was to showcase one of the company's completed projects, with particular attention to the architecture, materials, and the way the buildings blend into their natural surroundings.
For this film, I chose a cinematic approach, using perspective, natural light, and camera movement to highlight the lines, volumes, and finer details of the architecture.
A collaboration that demonstrates how visual storytelling can support professionals in the construction industry, not only by showcasing their projects, but also by highlighting the quality of their craftsmanship and the identity behind their work.
LES TRACTORIALES III - OFFICIAL TEASER
What if an agricultural event were announced through the lens of a science fiction film?
To promote their third edition, Les Tractoriales entrusted me with the creation of a teaser inspired by the world of The Matrix. A deliberately unconventional creative direction, far removed from traditional agricultural event advertising.
Rather than simply revealing the event's programme, I chose to create a fully scripted cinematic sequence, complete with characters, dialogue, atmosphere, and its own distinct visual identity.
The direction, use of contrast, cool-toned color grading, and rhythm of the edit all contribute to recreating this cinematic atmosphere while adapting it to the identity of Les Tractoriales.
A project where creativity and storytelling become powerful communication tools, designed to surprise audiences and spark curiosity about the event.
LES TRACTORIALES - EDITION 2
For their second edition, Les Tractoriales entrusted me with the production of a film capturing an event dedicated to agricultural heritage and the people who keep it alive.
From vintage machinery and live demonstrations to passionate enthusiasts and meaningful encounters, I sought to capture the energy of the event and the deep connection to a world where mechanics and tradition play a central role.
My approach focused on immersive filmmaking, emphasizing movement, details, and spontaneous moments. Through perspective, natural light, and thoughtful editing, I aimed to convey the atmosphere of the event while giving it a distinct cinematic identity.
An event film celebrating a living heritage, the people who preserve it, and an agricultural culture that continues to bring generations together.
LES TRACTORIALES II - OFFICIAL TEASER
Three elements. Three worlds. One shared passion for machinery and adrenaline.
To announce their second edition, Les Tractoriales entrusted me with the creation of a teaser built around a concept bringing together earth, air, and water. Three elements introducing the event's main highlights: agricultural demonstrations, powerboat racing, and an aerial show.
Rather than simply revealing the event's programme, I developed a scripted approach in which each element helps shape the event's universe and spark the audience's curiosity.
MAÎTRE PRUNILLE - CSR COMMITMENTS
A major player in the Agen prune industry and deeply rooted in the economy of southwestern France, the France Prune Group is behind Maître Prunille, an iconic brand closely connected to its region.
For this company, I created a corporate film highlighting its Corporate Social Responsibility (CSR) strategy, showcasing its commitments and the initiatives driving its development.
The challenge was to translate the company's values and concrete actions into an engaging visual narrative, presenting the different aspects of its approach while staying true to the brand's identity.
A collaboration with a leading player in the regional food industry, where filmmaking becomes a powerful communication tool to highlight a company's commitments, its local roots, and its vision for the future.
GARAGE CPA - AUTOMOTIVE & CRAFTSMANSHIP
The precision of every movement, the attention to materials, and the pursuit of a flawless finish. In an automotive workshop, every detail matters.
For Garage CPA, located in Saint-Sylvestre-sur-Lot, I created a promotional film designed to showcase the company, its working environment, and the expertise of its team.
I chose to build this film around technical craftsmanship, focusing on the skilled movements, tools, and different stages of work within the workshop. Close-up compositions, camera movements, and lighting contrasts bring a cinematic dimension to this environment.
A project that reflects my approach to corporate filmmaking: going beyond simply presenting a business to tell the stories of the people, the professions, and the craftsmanship that define its identity.
ZEBULL'IN - CRAFT BREWERY
In Penne-d'Agenais, Zebull'in has developed a distinctive identity shaped by a passion for brewing, creativity, and artisanal craftsmanship deeply rooted in the Lot-et-Garonne region.
For this project, I chose to bring the brand's world to life through a commercial film that places the product, materials, and atmosphere at the heart of the visual narrative.
From the finer details of the brewing process to the serving of the beer, close-up compositions, camera movements, and carefully crafted lighting reveal the textures, colors, and gestures that define this world.
A collaboration designed to translate Zebull'in's identity into a visual story, combining cinematic aesthetics, product storytelling, and brand communication.
PHILIPPINES - TRAVEL
The Philippines. An archipelago of contrasts, where untamed landscapes, turquoise waters, and coastlines shaped by the ocean come together.
This journey in 2019 was an opportunity to explore a freer, more instinctive approach to filmmaking. No commission, no predefined script. Just the desire to discover, observe, and tell the story of a place through images.
I built this film around perspectives, movement, and natural light, seeking to capture the atmosphere of each place encountered along the way. Aerial cinematography brought another dimension to this exploration, revealing the shapes, textures, and contrasts of the landscape.
A personal project that reflects my passion for travel and organic visual storytelling, where curiosity and spontaneity remain at the heart of the creative process.
THEY TRUSTED US
